How To Be Interesting

People don’t want to buy a quarter-inch drill. They want a quarter-inch hole. That was the insight of late Harvard Business School marketing professor, Theodore Levitt. In other words, your clients aren’t looking for a product or service—they’re looking for an end result. Of course, the world has changed a bit since Levitt’s tenure 40 […]

Should You Skip Your RRSP This Year?

In 1872, printing press workers in Toronto walked off the job to protest 12 hour workdays. It took decades before a 40-hour work week became the norm. In 1940, Canada became the last western country to introduce unemployment insurance. By the 1950s, many workers had pensions that promised permanent, lifelong income. Progress! But one segment […]

Why Financial Advisors Are Magic

You hear a sound in the night. You leap out of bed, heart racing. You grab the inuit soapstone carving from your nightstand to use as a weapon and creep over to the window. Until your shoulders drop and you exhale when you realize it’s just a raccoon trying to tip over your garbage can. […]