Welcome to the winter 2009 issue of Wickware Quarterly. From speculating about the next economic bubble to thinking about ways to reduce your printing budget, this issue is full of information and ideas for financial industry professionals like you.
The next bubble?
Trends
As the world struggles with the greatest economic dislocation in 80 years, it may seem premature to speculate about the next market bubble. However, it might take a new bubble to pull us out of the current bust. And right now, the right conditions may already be forming.
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How to trim print costs
Creative
You don’t want to compromise on your communications strategy or top-notch copy and design. But when it comes to printing, you may be able to trim some costs without diminishing the quality of your communications. Here are some tips.
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In defense of the white picket fence
Perspective
Home ownership has been part of the American Dream for nearly a century. But Harvard historian Niall Ferguson says it took numerous government interventions and corporate blunders to make something so wholesome part of today’s financial calamity.
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Quick hits on money and marketing
Digest
It’s fascinating to observe the evolution of an iconic global brand. Coca-Cola has featured more than 70 taglines in its 122-year history. Here are a dozen of the most memorable.
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Industry and agency news
Update
We are pleased to announce that Creative Director Michael Wickware has been appointed Chair of the Steering Committee for the Professional Association for Investment Communication Resources (PAICR) Canada.
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