Welcome to the summer 2011 issue of Wickware Quarterly. From helping asset managers increase sales through better brand messaging to keeping tabs on Wall Street crooks, this issue is full of ideas for financial services professionals like you.
Where is my mind?
Trends
A Harvard economics professor talks to us about a ticking time bomb: the cognitive decline of aging investors.
One good story beats a million Tweets
Creative
Creative Director Michael Wickware shares key findings from our new study of 150 asset managers on the power of brand messaging.
Old-fashioned social media
Perspective
We’ve translated 50-year-old fundamentals of word-of-mouth marketing for today’s financial services marketers.
Quick hits on money and marketing
Digest
Saving the Oxford comma and keeping tabs on Wall Street crooks.
Industry and agency news
Update
What 76% of asset managers are getting wrong, PAICR in NYC and more.
