Wickware Quarterly – Summer 2010
Welcome to the spring 2010 issue of Wickware Quarterly. From saving North American pension plans to testing out the latest smartphone technology, this issue is full of information and ideas for financial industry professionals like you.
Saving the savings
Trends
By some estimates, the institutional investment clients of EnnisKnupp own as much as 2% of the world’s total stock market value. Here’s how they’re helping pension plans save themselves.
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Just shoot me
Creative
They’re already big in Japan, and soon you’ll be seeing them on ads, signs, newspapers, magazines, and even T-shirts near you. Here’s what you need to know about QR codes.
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Marketing mind games
Perspective
If you work in sales or marketing, you probably think you’re wise to the tricks of the trade. But a new book reveals how some marketers are using downright devious techniques to part us from our money.
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Quick hits on money and marketing
Digest
What’s more important: P/E ratios, debt levels, management quality, and competitive analysis, or the ease with which you can pronounce a company’s name?
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Industry and agency news
Update
Heading to a financial services sales and marketing conference in Florida, helping our industry cohorts find great careers, and welcoming the newest member of our team.
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