Welcome to the fall 2009 issue of Wickware Quarterly. From charting the investment implications of rising global food demand to leveraging the insights of neuroscience to make better business decisions, this issue is full of information and ideas for financial industry professionals like you.
Bon appétit!
Trends
With G-5 developing nations—China, India, Brazil, Mexico and South Africa—now accounting for more than 40% of the world’s population, increasing demand will send prices higher for many resources that we currently take for granted. Such as food.
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Facebook vs. LinkedIn
Creative
Social media is all the rage, but financial services firms are approaching with caution. What’s the opportunity, what are the risks, and how do you make a good impression? Here’s how two of the most popular sites compare.
How to make better decisions
Perspective
In recent years, the study of behavioral finance has
helped explain why so many investors make bad decisions. Now neuroscience research is shedding light on techniques that can help you and your colleagues make better decisions at work.
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Quick hits on money
and marketing
Digest
The Hans Brinker Budget Hotel in the heart of Amsterdam was a marketer’s worst nightmare, with spartan rooms, terrible food, rude guests, and no amenities to speak of.
The picture looked pretty grim, until truth in advertising saved the day.
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Industry and agency news
Update
Benefits and Pensions Monitor is a leading publication aimed at professionals in the field of pension fund investment, and the August issue features an article written by our Creative Director, Michael Wickware.
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