Welcome to the fall 2011 issue of Wickware Quarterly. From tales of stealth economic research tactics to the counter intuitive economics of venomous snakes, this issue is full of ideas for financial services professionals like you.
PIMCO’s undercover analysts
Trends
What better way to gain economic insight than to pose as a regular everyday consumer?
Get more from your agency relationship
Creative
Account Director Nicole Laurie shares three tips to help you get more value from your marketing agency relationship.
The Cobra Effect
Perspective
Why energy efficiency leads to energy consumption, diamonds cost more than water, and putting a bounty on snakes can lead to more snakes.
Quick hits on money and marketing
Digest
The demographics of Occupy Wall Street, the first lifestyle advertising in financial services, and more.
Industry and agency news
Update
What 76% of asset managers are getting wrong and introducing our Senior Art Director, Ken.
