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TRENDS
Will the US look
like Japan?

Three opinions on whether we are headed for a “lost decade.” »

CREATIVE | VIDEO FEATURE
Content-driven creativity
Michael Wickware on why content should be at the center of your creative process. »
Perspective
PERSPECTIVE
Why solution selling
is dead

Today’s clients want to be challenged with new problems and
opportunities. »

DIGEST
Quick hits on money and marketing
Top five yucky jobs, the Internet’s most dangerous woman, and more. »
Update
UPDATE
Industry and agency news
Wickware FSMI™ in the news, and introducing Account Manager Joanne Drayton. »

DOWNLOAD
Download the
Wickware Quarterly PDF

Welcome to the fall 2012 issue of Wickware Quarterly. From analyzing the parallels between the US and Japan to rethinking the conventional creative process and sales approach, this issue is packed with ideas for financial services professionals like you.

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Wickware Quarterly

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