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Twitter: Building a better hashtag

Investment Executive | April 05, 2013

It may be hard to believe that Twitter is only seven years old, given its phenomenal growth from an upstart social media platform to a virtually instantaneous communication tool used by everyone from stay-at-home parents to U.S. President Barack Obama.

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Business can be better in the “cloud”

Investment Executive | April 04, 2013

Usually, having someone say that your “head is in the clouds” would not be considered a compliment. As an advisor, however, having some of your key documents stored in the digital cloud can be a great way to facilitate business while you are on the go, says Cara Crosetti, Los Angeles-based account director and web specialist with Wickware Communications Inc. of Toronto.

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Managing your Facebook page

Investment Executive | March 13, 2013

With your Facebook brand page in place, you have established a platform on which to build engaging relationships with your audience…

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Get fans on Facebook

Investment Executive | March 12, 2013

Setting up your “brand page” on Facebook is an effective way to interact professionally with your audience, says Cara Crosetti, Los Angeles-based account director and web specialist with Wickware Communications Inc. of Toronto.

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Using Facebook for your business

Investment Executive | March 11, 2013

Social media tools, such as Facebook, can be one part of an overall relationship-building process, says Cara Crosetti, Los Angeles-based account director and web specialist with Wickware Communications Inc. of Toronto…

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Don’t neglect your “about” page

Investment Executive | December 5, 2012

Here’s a quick test: what is one of the most popular, yet most often overlooked, pages on your website? Give up?
It’s your “about” or “about us” page, says Cara Crosetti…

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Entering the blogosphere

Investment Executive | November 29, 2012

To blog or not to blog? That is the question you must answer when developing a website.
To win with blogging, says Cara Crosetti, Los Angeles-based account director and web specialist with Wickware Communications Inc. of Toronto, requires….

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How to choose a web designer

Investment Executive | November 26, 2012

After you have hired a good web developer to oversee the creation of your custom site, your next step is to draw on his or her connections to help you find a designer who can bring your project…

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How to hire a website developer

Investment Executive | November 23, 2012

If you want to build your own custom website, but don’t feel like you are well versed in the technical know-how, you should think about finding a web developer to help bring your vision to life. The …

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Four steps to an effective website

Investment Executive | November 6, 2012

Creating your own custom website can help you stand out from the competition. But before your get started, says Cara Crosetti, Los Angeles-based account director and web specialist with Wickware Communications Inc. of Toronto, you should consider some important points.

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Wickware Communications helps financial services firms around the world earn a better Return on Creative™ through superior strategy, branding, design, print, and digital marketing solutions.
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