We are the financial industry´s creative partner

For the first time, marketing professionals at retail and institutional asset management firms across North America will have a window into industry trends and competitor firms.

For all of Twitter’s advantages — its ability to help you better understand and expand your virtual community as well as providing another means of reaching existing and potential clients — the medium does have its limitations.

Once you’re connected, what next? Wednesday, September 14, 2011 By Fiona Collie LinkedIn can help you to build your business more effectively than other, traditional marketing methods. “Online spaces offer many advantages over the traditional offline ways of meeting people and finding new leads,” says Jay Palter, principal with Palter Media Strategies in Edmonton. It …

The networking site works best when you have a plan Tuesday, September 13, 2011 By Fiona Collie LinkedIn can be a great tool for finding prospective clients and growing your business. But you’ll need a plan in order to make it work. “Just joining LinkedIn and not having a strategy behind it is like going …

Social media won’t help your company one bit if you don’t have a clear and compelling message to share. By Kristin Piombino | Posted August 23, 2011 via Ragan.com Social media may be the new, trendy way for companies to communicate to their audiences, but it won’t do anything to boost business if companies don’t …

via Brafton.com Blogging has caught on as a top marketing channel in most industries, with eMarketer data indicating nearly half of companies will run a blog for marketing purposes by 2012. Still, a separate report from Wickware Communications suggests financial service providers may be behind the times – and missing leads – as they fail …

Industry registers 80%+ on Wickware Cliché-O-Meter Los Angeles, CA (PRWEB) August 15, 2011 When it comes to effective brand messaging, asset managers are using antiquated practices, according to a new study by Wickware Communications, an integrated marketing firm that specializes in creating unique branding for leaders in the financial services industry. The study, titled “The …

The financial services industry measures 80%+ on Wickware Communication’s Cliché-O-Meter. The Los Angeles-based company found that fewer than 25% of financial services companies are successfully engaging customers across multiple communication channels such as advertising, video and blogs. More than 80% of the asset managers rely on verbal clichés like “client service-oriented,” “globally focused” and “unique …

Rick Gagnon, president, Compass Institutional Marketing While not fully inclusive, certainly some key components of putting together a successful sales email include the establishment of a clear purpose, identification of the audience, trustworthy address in your “from” line, effective subject line, compelling body of text, appropriate tone, eye-catching artwork and a specific call to action. …

You may not consider yourself a filmmaker, but creating your own video can be beneficial to your business. A video engages prospective and current clients, says Russell Vance, digital director with Toronto-based Wickware Communications Inc., and it increases your credibility. Here are eight tips to keep in mind when making your video…