Wickware Quarterly – Fall 2011

Why energy efficiency leads to energy consumption, diamonds cost more than water, and putting a bounty on snakes can lead to more snakes.
Economics can be a maddeningly counterintuitive blend of art, science, and luck. Here are three situations where economic expectations don’t seem to line up with reality.
Elusive energy
In the 1980s, economists Daniel Khazzoom and Leonard Brookes independently argued that higher energy efficiency leads to higher energy consumption. In 1992, the US economist Harry Saunders offered three proofs of the so-called Khazzoom–Brookes Postulate.
First, higher energy efficiency makes energy cheaper, which encourages more use of it. Second, higher energy efficiency leads to economic growth, which means there are more energy-hungry planes, trains, and automobiles to feed. And third, higher efficiency in any one bottleneck resource multiplies the activities that were formerly restrained by it. In other words, when a more fuel-efficient car is introduced, it results in more travel-related activities that, in sum, use more energy than the old car.
Drinking diamonds
If water is essential for survival, why is it so much cheaper than diamonds? One could argue that diamonds are rare, but less than one percent of the earth’s water is drinkable, and lack of clean drinking water brings illness to as many as 500 million people per year, and kills two million.
Surplus snakes
The Cobra Effect is an example of well-intentioned government decree gone wrong. Back in the days of colonial India, the British government was concerned about the population of venomous cobra snakes in Delhi, so they offered a reward for every dead snake.
The strategy succeeded at first, but before long, enterprising Indians began breeding cobras for the income. When the government realized what was happening, they cancelled the program. This only made the initial problem worse, as the breeders simply set the snakes free to multiply.
Our view
We are always subject to economic forces beyond our control. The best advice is to plan prudently, try to put metrics in place to track your results, and always be ready to respond.
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