Wickware Quarterly – Summer 2011
What are 76% of asset
managers getting wrong?
The answer is messaging – creating a concise and powerful message that tells investors, advisors and consultants why they do what they do, what makes them different and how they can solve a client’s individual needs. Wickware Communications studied 150 asset managers with $10b+ in AUM across North America to find out which firms are doing a great job with their message, and identify best practices that firms of all sizes can use to improve their marketing effort and increase sales. Contact us to request a copy of the report, or to book us to speak at your industry event.
Join us in NYC this August 22-23
If you want to advance your career in investment marketing and communications, join us in New York City this August 22-23 at the annual conference of the Professional Association for Investment Communications Resources (PAICR). The conference theme is “Creating a Competitive Edge in the New Normal,” and whether you are new to the industry or an experienced leader, we promise you will learn new ideas, meet new people and find new opportunities to succeed in your business and your career. Visit paicr.com for more information, and please feel free to contact us with any questions.
Introducing
Matthew Wilson
Matt joined the Wickware team as a summer intern, and he has made a lasting impact as a researcher on our brand messaging study, a thought leader in the area of social media and a highly capable sales and marketing associate.
Matt is an MBA candidate at the University of Victoria, and we met him shortly after he qualified for the final rounds of a nationwide marketing strategy contest sponsored by Chevrolet. While at school, Matt also wrote a blog for his MBA program, which led to an ongoing business and education blog at The Globe and Mail.
Prior to joining the MBA program, Matt spent two years teaching English in Japan where he met his girlfriend, Kaori. The couple plan to marry at a traditional ceremony in Tokyo next spring. How’s his Japanese? “Boku no nihongo was jozu ja nai desu,” says Matt.
