Wickware Quarterly – Winter 2011

The new mobile wickware.com
We are pleased to announce that wickware.com has a new and improved mobile counterpart. You can access it with just about any mobile device, watch our short (but exciting) homepage video, learn about our services, or request the executive summary of our latest whitepaper, which delivers insights, rankings and best practices from over 900 websites in the investment industry. Try it out today!
Join us at PAICR this year!
Do you want to connect with other marketing professionals, learn from experts and business leaders, and have another avenue to increase your personal and professional success? If so, you need to check out the Professional Association for Investment Communication Resources—better known as PAICR.
At Wickware Communications, we are actively involved with PAICR at the board and committee levels, and invite all like-minded professionals to get involved as members and volunteers so we can deliver more great opportunities to connect, learn and succeed in 2011. Please drop us a line if you’d like more information.
Are you on Twitter?
Twitter. On one hand, it seems crazy to ignore it. On the other hand, the perceived risks and resource requirements lead many financial services firms to do just that. Our view? Twitter may never be considered a business necessity, but it can certainly help you increase your visibility in the marketplace. You don’t need a complex “social media strategy” either—just a commitment to post content on a regular basis (even if most of that content is repurposed from other channels). We use Twitter to share a mix of original and found content about marketing and financial services, and people tell us it’s pretty interesting. Check it out by following us today!
Previous Article: Quick hits on money and marketing
One of the funny things about the stock market is that every time one person buys, another sells, and both think they are astute.”-William A. Feather
