Marketing executive
Marketing manager
Sales professional
Client service professional
CEO / proprietor
Other (specify)
My firm’s AUM is $
My firm’s split is+
% retail % institutional
100%
My firm’s AUM has changed by % over the past 12 months
I anticipate a % change over the next 12 months
My firm’s total marketing budget this year is $
I expect a % change to my firm’s marketing budget
Manager
Creative
Coordinator
RFP / database
Sales
Branding / messaging:
1
2
3
4
5
6
Pitchbooks / collateral:
Advertising:
Website / online video:
Social media:
Thought leadership:
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