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	<title>Wickware Communications</title>
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		<title>What not to Tweet</title>
		<link>http://wickware.com/press/what-not-to-tweet/</link>
		<comments>http://wickware.com/press/what-not-to-tweet/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 15:26:37 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>

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		<description><![CDATA[For all of Twitter's advantages — its ability to help you better understand and expand your virtual community as well as providing another means of reaching existing and potential clients — the medium does have its limitations.
]]></description>
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		<title>Firming up your LinkedIn connections</title>
		<link>http://wickware.com/press/firming-up-your-linkedin-connections/</link>
		<comments>http://wickware.com/press/firming-up-your-linkedin-connections/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 13:37:53 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://wickware.com/?p=3747</guid>
		<description><![CDATA[Once you’re connected, what next? Wednesday, September 14, 2011 By Fiona Collie LinkedIn can help you to build your business more effectively than other, traditional marketing methods. “Online spaces offer many advantages over the traditional offline ways of meeting people and finding new leads,” says Jay Palter, principal with Palter Media Strategies in Edmonton. It ...]]></description>
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		<title>Developing a LinkedIn strategy</title>
		<link>http://wickware.com/press/developing-a-linkedin-strategy/</link>
		<comments>http://wickware.com/press/developing-a-linkedin-strategy/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 13:40:49 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://wickware.com/?p=3750</guid>
		<description><![CDATA[The networking site works best when you have a plan Tuesday, September 13, 2011 By Fiona Collie LinkedIn can be a great tool for finding prospective clients and growing your business. But you’ll need a plan in order to make it work. “Just joining LinkedIn and not having a strategy behind it is like going ...]]></description>
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		<title>Infographic: What every social media campaign must have</title>
		<link>http://wickware.com/press/infographic-what-every-social-media-campaign-must-have/</link>
		<comments>http://wickware.com/press/infographic-what-every-social-media-campaign-must-have/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:40:11 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://wickware.com/?p=3698</guid>
		<description><![CDATA[Social media won&#8217;t help your company one bit if you don&#8217;t have a clear and compelling message to share. By Kristin Piombino &#124; Posted August 23, 2011 via Ragan.com Social media may be the new, trendy way for companies to communicate to their audiences, but it won&#8217;t do anything to boost business if companies don&#8217;t ...]]></description>
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		<title>Finance companies miss out on social and blog marketing leads</title>
		<link>http://wickware.com/press/finance-companies-miss-out-on-social-and-blog-marketing-leads/</link>
		<comments>http://wickware.com/press/finance-companies-miss-out-on-social-and-blog-marketing-leads/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 14:20:22 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://wickware.com/?p=3571</guid>
		<description><![CDATA[via Brafton.com Blogging has caught on as a top marketing channel in most industries, with eMarketer data indicating nearly half of companies will run a blog for marketing purposes by 2012. Still, a separate report from Wickware Communications suggests financial service providers may be behind the times – and missing leads – as they fail ...]]></description>
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		<title>Wickware Communications Reports Clichés Kill Asset Managers’ Marketing Efforts</title>
		<link>http://wickware.com/press/wickware-communications-reports-cliches-kill-asset-managers%e2%80%99-marketing-efforts/</link>
		<comments>http://wickware.com/press/wickware-communications-reports-cliches-kill-asset-managers%e2%80%99-marketing-efforts/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 14:17:32 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://wickware.com/?p=3565</guid>
		<description><![CDATA[Industry registers 80%+ on Wickware Cliché-O-Meter Los Angeles, CA (PRWEB) August 15, 2011 When it comes to effective brand messaging, asset managers are using antiquated practices, according to a new study by Wickware Communications, an integrated marketing firm that specializes in creating unique branding for leaders in the financial services industry. The study, titled “The ...]]></description>
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		<title>Study: Financial Marketing Mostly Cliché-ridden</title>
		<link>http://wickware.com/press/study/</link>
		<comments>http://wickware.com/press/study/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 16:26:25 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://wickware.com/?p=3515</guid>
		<description><![CDATA[The financial services industry measures 80%+ on Wickware Communication&#8217;s Cliché-O-Meter. The Los Angeles-based company found that fewer than 25% of financial services companies are successfully engaging customers across multiple communication channels such as advertising, video and blogs. More than 80% of the asset managers rely on verbal clichés like &#8220;client service-oriented,&#8221; &#8220;globally focused&#8221; and &#8220;unique ...]]></description>
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		<title>How should asset management firms go about producing effective sales emails?</title>
		<link>http://wickware.com/press/how-should-asset-management-firms-go-about-producing-effective-sales-emails/</link>
		<comments>http://wickware.com/press/how-should-asset-management-firms-go-about-producing-effective-sales-emails/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 18:03:42 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://wickware.com/?p=3664</guid>
		<description><![CDATA[Rick Gagnon, president, Compass Institutional Marketing While not fully inclusive, certainly some key components of putting together a successful sales email include the establishment of a clear purpose, identification of the audience, trustworthy address in your “from” line, effective subject line, compelling body of text, appropriate tone, eye-catching artwork and a specific call to action. ...]]></description>
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		<title>Move over, Tarantino</title>
		<link>http://wickware.com/press/move-over-tarantino/</link>
		<comments>http://wickware.com/press/move-over-tarantino/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 20:41:39 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Investment Executive]]></category>

		<guid isPermaLink="false">http://www.80days.ca/wickware/?p=1045</guid>
		<description><![CDATA[You may not consider yourself a filmmaker, but creating your own video can be beneficial to your business. A video engages prospective and current clients, says Russell Vance, digital director with Toronto-based Wickware Communications Inc., and it increases your credibility. Here are eight tips to keep in mind when making your video...]]></description>
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		<title>Create your own podcast</title>
		<link>http://wickware.com/press/create-your-own-podcast/</link>
		<comments>http://wickware.com/press/create-your-own-podcast/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 20:17:39 +0000</pubDate>
		<dc:creator>Wickware</dc:creator>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Investment Executive]]></category>

		<guid isPermaLink="false">http://www.80days.ca/wickware/?p=1030</guid>
		<description><![CDATA[Reach a bigger audience of clients and prospects with a professional-sounding audio program; it’s simple and inexpensive - and you probably already own most of the required technology...]]></description>
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